As important as marketing can be to your company before being able to create a great marketing strategy you need a product that attracts clients but especially one that is user friendly and has great user experience. That’s where user experience design, or UX, comes in.
User experience, or UX, is the experience a user has while using a product, as simple as that. This process is a way to understand what users want and need and what should change or be incorporated into the product design to deliver a better experience, which is also the complex part. Without a positive UX, your marketing tactics can be affected so it's important to understand what UX design is and how to make a great one.
This process begins with user research by doing interviews, surveys, and focuses groups, which are a few techniques that might help get a clearer picture of the user’s needs and desires. With what we find from the research we can feed into the design and development phase to create a product that satisfies the user’s needs. After this more research should be done, usability testing, have the users test it, etc. to see if what the users expect is similar to what the product does. This then feeds into a new round of design and this process repeats itself.
There are multiple aspects to a successful UX design:
Look: It's not only the aesthetic appeal but how its image creates credibility and trust with users and captures what the user expects.
Value: both the value and benefits of your product should be clear to any potential buyers
Feel: falls into creating something that our users enjoy using. Creating positive emotions in the user as they interact with the product or react to its use.
Functionality: Your product should make sense to your potential buyers, be it the product or website they should never have to ask themselves the purpose of any part of the product.
Usability: the most important one, is creating a product that is easy to understand and use because bad usability breaks the user’s experience. To be sure of good usability, products should feel individualized but still have a predictable use and a functional one.
Adaptability: this one mainly applies to websites. Be sure that it can be used on different devices and that it maintains its aesthetic and functionality no matter if the user is using a computer, cell phone or tablet.
.
Your design should draw possible clients without distracting from the content of the website or the purpose of the product. The goal is to create an aesthetically pleasing design without forgetting why they clicked on the website or found the product. Remember that design is fundamentally about problem-solving and it’s not a stand-alone but a means to an end.
Ok, so we’ve explained what UX design is and important aspects to be aware of. Now let's explore the common ground between marketing and UX design and how to use one to benefit the other.
Research
While marketing is informed by research on consumers behavior, spending patterns, and preferences. UX design bases itself on research of the user’s needs and behaviors. Both require a lot of research and it's safe to say that neither would work properly without it. Even though they focus on different things, they can use similar or the same research techniques such as, interviews, focus group discussions, surveys, buyer personas and many more.
Psychology
One could say that the biggest similarity of the two, is their job of making a product as desirable to the customer as possible. Marketing aims to portray a product that the customers will spend their money on while UX designs’ aim is to make products users will have a great experience using. In both fields, psychology plays an important role. Having an understanding of psychology is crucial to attract users and customers, be it by using elements like color, typography, wording, imagery or others, to evoke an emotional response.
While marketing will be benefited by a successful UX design, having marketing experience might help make a great UX design. If you can understand you customer needs and how to promote your product to them, then you’ll have an easier time keeping objectives in mind while designing for the user.
Ok, soIt's not only the aesthetic appeal but how its image creates credibility and trust with users and captures what the user expects.X design and how to use one to benefit the other.computer, cell phone, or tablet.to say that neither would work properly without it. Even though they focus on different things, they can use similar or the same research techniques such as interviews, focus group discussions, surveys, buyer personas, and many more.re.to what the product does. This then feeds into a new round of design and this process repeats itself.
Although one could say that the concept of UX design and its importance, are relatively new, one can’t ignore its importance to the success or failure of a product. It has been shown time and time again how a bad user experience can push possible customers away. Your designs should be functional and aesthetically pleasing and easy to use. Understand your target and make a design that will work for them.
Ok, soIt's not only the aesthetic appeal but how its image creates credibility and trust with users and captures what the user expects.X design and how to use one to benefit the other.computer, cell phone, or tablet.to say that neither would work properly without it. Even though they focus on different things, they can use similar or the same research techniques such as interviews, focus group discussions, surveys, buyer personas and many more.re.to what the product does. This then feeds into a new round of design and this process repeats itself.
コメント